News
The 116 000 unveils its new spot awareness
12/10/2023
The emergency number for families faced with the loss of a child announces its new spot awareness. Produced by the studio, Prism, this spot has the vocation to question the disappearance of juveniles in France and to know the number 116 000 of the greatest number. Funding was made possible thanks to the support of the European Union, and of Missing Children Europe and donor of the Stream Is for Kids 2023.
Three stories, three situations but only one number : 116000.
A sentence that summarizes the philosophy of the last spot of the emergency number. These stories are the story of Issa, Pauline and Jeremy : three fictional characters but the story looks like as those that accompany each day in charge of the records of the 116 000 Missing Children. A fugue, as is the case for 95 % of 43 202 reports of disappearances of minors made in France by 2022. A parental abduction, beginning a legal battle that spans many years for the victim parent. A disappearance disturbing, that of a young girl fell under the control of a third party, a trend that is unfortunately observed to increase for several years.
Through the dissemination of this spot, the 116 000 wishes to grow the reputation of a number still misunderstood by a great majority of the French people. Indeed, as revealed by a survey commissioned at the institute Cluster17 and which will be unveiled soon, only 7% say they have been aware of this number. A figure that, as confirmed by this investigation also demonstrates a lack of awareness of the extent and nature of disappearances of minors in France.
The monitoring unit 116 000 has processed more than 1 300 records for the single year 2022, a figure that is slightly higher. Available 24h/24 and 7d/7, it provides support and guidance free of charge to families whose child has disappeared. Each person involved in a disappearance can call 116 000 and receive psychological, social, legal or administrative free.
A cover is essential for these parents conjugate actions of prevention, of mailing opinion research , or the organization of groups of words. Working with those who need it the most, and the emergency number is hoping to make to know with the release of this new spot.
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